Sunday, June 28, 2009


While online looking for information about Swedish mythology, I came across this small controversy. Back in 2006, a Korean coffee shop was taken to court by Starbucks for copyright infringement. In response, Starpreya said their name was taken from the Norse goddess Freya with the F changed to a P for pronunciation reasons. They claimed their logo had nothing to do with Starbucks.

According to ipkitten, the court threw the case out because 1) the words looked different; 2) Star is commonly used in trade marks and so wasn’t distinctive; 3) neither ‘preya’ nor ‘bucks’ had any special meaning, and so consumers would be unlikely to separate the trade marks into their constituent elements, referring to both sometimes as Star; and 4) there was no evidence that Elpreya (the parent company) had plagiarised Starbuck’s logo.

What do you think? Should Starbucks have won the case?

1 comment:

hijabee said...

Wow, interesting. Theit logos kinda look the same, but I guess it will be hard to win this case coz you would have to prove that they purposely tried to replicate the starbucks logo and business!