... A friend of mine recently asked me if I prefer IFC film or Hollywood movies. My response, which unfortunately bordered on the dissertation length, said the following:
"Hollywood movies are just too formulaic, and exist just to feed the big hollywood machine ... they have to have the big set, the big costumes, the extra-special effects so everyone gets paid ... the music rises just at the right moment so everyone feels what they are supposed to feel and then they push us all out into the street and no one really thinks about what they were just told."
Insert the word SOLD for told and you have my summary of tonight's lecture. Stanley Hainsworth is the equivalent of Hollywood in the design world. Will it affect my emotional connection with Starbucks? Not one bit. What do I take back to the office tomorrow? I need to figure out this step in the process called a brief.
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